Shop Ethicli

Ethicli helps you shop for ethical products.

"Demand quality not just in the products you buy, but in the life of the person who made it." - Orsola de Castro

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About Ethicli

We are a team of developers who want to change the world by bringing you greater consumer power! One of the best ways to vote for what you believe in is with your dollars. Many of us can feel lost when it comes to knowing how our purchases affect others downstream, and we're here to help!

Read our Pitch Deck

We show you ethical scores of online shops based on how they treat their workers, community, and the planet. Please use our free browser extension to effortlessly shop from more ethical, green, and smaller businesses!

How to use Ethicli

How it Works

While shopping, click on the Ethicli icon in your browser menu to see a breakdown of a shop’s score. Want to know more? Select “View Details” to access links, sources, and suggestions for better products!

Sometimes while shopping, we'll recommend more ethical products based on what you're shopping for.

About Ratings

We use a data-driven algorithm based on companies' certifications and partnerships to score online shops, saving you the time and energy it takes to be sure your purchase reflects your values.

Info Page

After clicking the "View Details" button on the extension, a new tab opens with score-breakdowns and details of how and why each online business recieved their scores.


Girlfriend Collective

Girlfriend Merch

We're partnering with Girlfriend Collective! We appreciate this brand for their model diversity and extensive circular program that buys back their used items (made from recycled BPA-free water bottles) to make new ones! They operate in a SA8000-certified zero-waste facility, are size-inclusive (XXS—6XL), anti-child labor, and vegan.

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Uncommon Goods

Uncommon Goods Merch

We’re partnering with Uncommon Goods who rates a 9.5 out of 10! They pay crafters and artisans a living wage to sell all kinds of ethical handmade items. With such a robust selection of unique goods, we recommend this shop as one of your first stops for your holiday shopping this year!

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Tentree Merch

We're partnering with Tentree! Tentree sells apparel made from eco-friendly materials. With every purchase, the company plants 10 trees that you can follow progress on with a code on your receipt.

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Made Trade

Made Trade Merch

We're partnering with Made Trade! Made Trade is a woman and POC-owned marketplace of sustainable, fair trade, hand-made, USA-made, and vegan products. They also donate to 1% for the Planet, and have a Carbon-Neutral checkout process.

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Tru Earth

Tru Earth Merch

We’re partnering with Tru Earth! Tru Earth is a cruelty-free, palm oil free laundry brand that shares their ingredients transparently on their website. They’re best known for their waterless, vegan detergent strips!

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Ethicli in the News

State Hornet

We've been featured by Sacramento's State Hornet publication! "Sac State student’s free browser extension makes ethical shopping easier..."

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We were featured by CleanStart, a nonprofit that aims to accelerate the development of clean technology. Ethicli was one of 10 startups selected to pitch, and we were awarded the Clean Tech Prize of $250!

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"Intro" section photo by Toa Heftiba on Unsplash

"News" section photo by Lauren Fleischmann on Unsplash

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